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Opportunity.

We have the occasion to do a job well. We have an occasion to serve our customers well. We have an occasion to be as thriving as we choose.

In the western world our opportunities are boundless and that is something we can all be thankful for.

Here are two opportunities you can take benefit of to make your store more successful:

#1 - You can find any amount of them in small town in America: the drive up ice cream store where you give your order straight through the window and out pops a hand offering your favorite sundae, malted milkshakes or cone.

Around these parts, it roughly seems like a rite of passage. When these places un-shutter their windows from the long cold winter, summer is here!

In March one of our local ice cream establishments will open its "window" for the summer. The place is all the time packed during the first month when none of the other market have opened yet.

The Early Bird Gets The Worm.

People are creatures of habit, if your store is the first one they go to in the spring to get ice cream or bedding plants, or in the fall to get their holiday evergreens, or in the summer to get the newest in...

You know where I am heading. Position yourself as fist in their minds and be the first in their pocketbooks too!

#2 - Nothing will ruin the magic of families walking the streets and shopping together faster than a child with a wet (or worse) pair of pants...

The field of either to open your bathroom to the public all the time brings out fairly strong feelings in retail store owners.

But I would like to weigh in... And strongly.

Open Your Bathroom To The public And Keep It Spotlessly Clean.

If you want your customers to open their wallets in your store you should open your bathroom to them.

It is base sense, base courtesy and great customer service.